Dr Deborah Swallow The Business Doctor
 

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Read my BLOG for practical tips about better business

Great Quotes on Business:
“Counter-intuitively, a recession is an excellent time to start a business.
Mike Southon,
the Beermat Entrepreneur.

 

 

Products

Here is a selection of articles available to you as FREE downloads. Just clik on the link below to access a downloadable pdf file. You may use these however you may wish but please ackknowledge the source when doing so.

Tips for better business ...

10 Keys to Being a Successful Entrepreneur
In reading through quips and comments from well-known successful entrepreneurs I gleaned the following ten points as being core elements to their success. So, as you review your business activities, think about how much time and energy you spend on them and be mindful of the following:
“Companies fail to create the future not because they fail to imagine it, but
because they fail to implement it.
” Stephen Todd, Operations Research (2003)
Get the article

Your USP:a seven step guide to writing the core of your marketing message
Creating your own USP may be one of the most difficult business tasks you undertake. It demands much thought and consideration - and for that reason alone is probably the reason why 99% of businesses don’t have one!
… but it has such value. Get the article

The 10 Commandments: how to survive, thrive and avoid a nose dive!
You now have a real opportunity to develop your skills as a strategist, a manager, a financier and efficiency expert. So, what is it you need to know, learn or improve to keep the balls in the air and the plates spinning? Do whatever it takes, learn from whoever you can and always ask those you respect for their opinions. In every recession there are amazing opportunities for success in every market, so forget about all the things over which we have no control, let’s be proactive, anticipate the problems and make it work. Whilst you are learning to avoid a nosedive, keep these Ten
Commandments in mind. Get the article

Why the Credit Crunch is not all Doom and Gloom
For many of us running our own businesses, whatever happens, we will still have to continue 'steering the ship' through this doom and gloom. But this is no time to put up the shutters or be panicked into cutbacks. Rather, it is a time to take a hard look at the relationships that matter to your business: the ones you have with your clients or customers. There may not be an immediate payback, but the long-term benefits could be considerable. You need to
develop and apply a customer-centric strategy. Get the article

Top 10 Tips to Get Fit for the Up-turn: common sense advice for tough times
“When the going gets tough, the tough get going!” as they say in that well-known song. With the music ringing in your ears, now is a good time to get tough about your business. Times are hard and it is only by being tough and focused on your business you will be able to ride out the recession. Here are 10 simple steps you can take to be fir for the upturn. Get the article

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